Although SEO is primarily for helping a sites index Properly in search engine ranking it is also for ensuring ease of use for the end user. By making sure all search terms and keywords are relevant to the pages being indexed, your site will never be missed by any prospective clients.
Why Does My Site Need a professional SEO service?
In the today’s modern, digital world there are numerous avenues in which a website can gain traffic. Social media, paid ads and such like but the most tried and true is now and will for ever be commercial search engines. These include (but are not limited to) Google, Yahoo and Bing. Most internet users when looking for something go directly to their search engines rather than external links and addresses. This means if your business is not indexed appropriately not only will your site not be ranked highly in results, there is a chance it will not be ranked at all. Search engines today are incredibly astute, however, directing traffic appropriately is incredibly complex so sometimes even a data giant like Google could use a little input. Along with just showing your site where it is relevant, one of the main aims is also return results on individual pages which is where site linking is so important.
Can I Do My Own SEO?
For a small business that doesn’t need much online exposure it would be possible to do SEO to some degree but in order to stay competitive, you should always consult a professional SEO. SEO is a process that not only takes years to learn but also keeps evolving and new algorithm updates constantly change the way we optimise websites. For a beginners guide to SEO visit MOZ
Go Back To Website Design >