Double Glazing Lead Generation

Watts Marketing Ltd specialise in high quality Double Glazing Leads.


Checklist for a Double Glazing Lead


Customers details are correct, e.g. Name, Email, Address, Telephone Number(s).

Customer is a homeowner.

Customer has no Bad Credit, CCJ’s, IVA’s or Debt Management.

Customer is Employed, Self-Employed or Retired.

All adults in the property will be attending the appointment.

Customer is interested in UPVC

Property is not listed or in a conservation area.

Double Glazing Stats


161,600 +

Exclusive Leads Booked


£242,000,000 +

Revenue Generated For Our Partners

Qualified Leads

Qualified Leads

At Watts Marketing, we go the extra mile to ensure that your sales team never wastes time on leads that won’t convert. Our highly trained call center staff is dedicated to providing top-notch service and we monitor every interaction in real-time to guarantee that you only pay for the best quality double glazing leads. Additionally, our QA team continuously monitors appointment recordings to ensure our agents always provide accurate information. With our thorough lead qualification process, you can be confident that your sales team is always one step ahead of the competition.


Exclusive Leads

Exclusive Leads

We’re confident in our ability to provide you with the best possible leads for your business. Our windows and doors leads are completely exclusive to you – we never pass any applications to more than one company. That means you won’t have to worry about competing with other double glazing installers for the same customer. Our thorough lead qualification process ensures that you only receive the highest quality leads, giving you the best chance to make a sale. So why battle it out with the competition when you can trust us to provide you with the best leads in the business? Choose us and watch your sales conversions soar.

Optimised Leads

Optimised Leads

We believe that every lead has the potential to turn into a sale. That’s why we optimize each lead for the best possible chance of success. Our sales directors and trainers were once paid purely on sales, which means that our sales material is geared towards not just generating an appointment, but also turning that lead into a sale. We work with you to create a consistent proposition throughout the customer’s journey, ensuring customer satisfaction, high sales conversions, and big average order values. With our expert guidance and commitment to your success, you can be confident that every lead we provide will be optimized to help you achieve your sales goals.

Who are Watts Marketing, and why are their double glazing leads the best?

If you’re looking for high-quality double glazing leads, look no further than Watts Marketing. We have been providing premium leads to the UK’s largest double glazing installers since 2015 and have become the largest double glazing leads provider because of their consistently successful campaigns.

Our campaigns are created by sales and marketing experts who have previously run double glazing sales teams. This means that the campaigns are specifically designed for direct sales in the double glazing business, ensuring that they are booked to convert into a deal.

Watts Marketing generates leads through various channels, including online advertising, inbound inquiries, and search engines. We only focus on customers actively searching for a company to replace their windows and are in the early stages of the buying process.

We never engage in cold calling. Watts Marketing’s leads are proactive and usually not quote hunters looking for multiple quotes. They are often busy, professional, or retired people looking for the best company in their area.

Watts Marketing’s call centre speaks to each customer to qualify that they meet the stringent criteria of good quality leads. They verify their contact details and answer any questions the customer may have. This ensures you’ll only be sitting in front of customers who fully understand your sales proposition.


Our Accreditations, Certifications & Achievements

ISO Logo
DMA Logo
ICO Logo

What makes a Watts Marketing lead, a good quality lead?

Watts Marketing is founded on the basis that we’d always want to sit our own leads, and we only want to sit any leads that:

  • Are a homeowner
  • Are working or retired
  • Doesn’t have bad credit
  • Doesn’t have a listed building or live in a conservation area
  • Are interested in buying UPVC windows
  • Will have both parties available at the appointment

That’s why you’ll never receive a sales lead that doesn’t meet that criteria, and your sales team will never be in-front of a lead they can’t sell.

One customer to one company, once only.


Why are Watts Marketing the best double glazing leads provider for your sales team?

Our success is directly tied to the success of our clients. At our core, we believe in fostering a symbiotic relationship with each and every one of them. We understand that your success directly translates to more sales, and we’re here to help you achieve that. Our team of Directors has over 120 years of combined sales and marketing experience in the home improvement industry, and we leverage this expertise to provide you with the highest quality double glazing leads that are designed to convert.

Our leads are simply the best in the industry, and once you work with us, you’ll see why. And if your business installs conservatories or conservatory roof renovations, we’ve got you covered with our high-quality conservatory leads. Don’t settle for anything less than the best – let us help you take your business to new heights.