Solar Panel Lead Generation

Watts Marketing Ltd specialise in high quality Solar Panel Leads.

Checklist for a Solar Panel Lead


Customers details are correct, e.g. Name, Email, Address, Telephone Number(s).

Customer is a homeowner.

Customer has no Bad Credit, CCJ’s, IVA’s or Debt Management.

Customer earns a minimum of £10,000 annually.

Customer is Employed, Self-Employed or Retired.

Customer is below 65 years of age.

All adults in the property will be attending the appointment.

Customer has no obstructions on their roof

Customer spends at least £35pm on electricity.

Property is not listed or in a conservation area.

Solar PV Stats


81,000 +

Exclusive Leads Booked


£162,000,000 +

Revenue Generated For Our Partners

Qualified Leads

Qualified Leads

At Watts Marketing, we understand that sales success depends on finding the right customers. That’s why we take great care to ensure that your sales teams only speak with potential customers who are a good fit for your business. Our call center staff are highly trained and monitored in real-time, giving you peace of mind that you’re only paying for leads that have a high potential for sales. And to guarantee our agents are always providing accurate information, our QA team listens to call recordings of the appointments we’ve arranged on a continuous basis. With our commitment to quality and expertise, you can trust that we’ll help you find the right customers to grow your business.

Exclusive Leads

Exclusive Leads

With our exclusive Solar PV leads program, you don’t have to worry about competing with other solar panel installers. We never pass on applications to more than one company, giving you the best chance to secure a deal and increase your sales conversions. Our program ensures that you can focus on what you do best – providing top-notch solar panel installations to your customers, without the hassle of battling against multiple competitors for the same customer.

Optimised Leads

Optimised Leads

Our Solar PV leads program offers you the assurance of exclusivity, as we never share any applications with more than one company. This means that when you sign up with us, you can be confident that you’re the only solar panel installer who will be in contact with the customer. This makes it easier for you to get the deal, as you won’t have to compete with other installers, which ultimately increases your chances of success. Our program is designed to simplify the process of acquiring leads for your business. You’ll receive high-quality leads that are more likely to convert, which means you can focus on providing your customers with the best solar panel installations, rather than spending your time searching for leads.


Who are Watts Marketing and why should you use their solar PV leads?

Watts Marketing has been the go-to company for UK’s largest solar panel installers since 2015. Our expertise in generating high-quality leads that deliver results has helped us become the largest solar PV lead generation company in the UK.

Our campaigns are created by sales and marketing experts who have previously run experienced sales teams. This ensures that all our campaigns are designed specifically for direct sales solar panel businesses and are more likely to convert into sales. We use a variety of methods to generate leads, including online advertising, inbound enquiries, and search engines, ensuring that customers looking for a solar PV company find us.

We never use cold calling, as it is ineffective and unproductive. Our leads are typically proactive and not quote hunters. These customers are busy professionals or retired individuals who are looking for the best solar PV company in their area, which could be you!

We take pride in qualifying each and every lead, ensuring that you’ll only speak with customers who are genuinely interested in your product or service. Our agents will answer any questions the potential customer may have, so you can focus on closing the sale.

Join us today and experience the benefits of our high-quality lead generation process!


Our Accreditations, Certifications & Achievements

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What exactly makes a Watts Marketing lead excellent?

Watts Marketing was established on the principle that we would want to handle our own leads and only wish to do so with any leads that meet the following criteria:

  • Are homeowners
  • Are working or retired
  • Earns at least £10,000 a year
  • Doesn’t have bad credit
  • Doesn’t have a listed building or live in a conservation area
  • Are interested in buying solar photovoltaic systems, and don’t think it’s free
  • Are interested in saving money on the cost of their energy
  • Spends more than £35pm on their electricity bills
  • Will have both parties to be available at the appointment

This is why you’ll never get a sales lead that doesn’t fulfil those standards, and your sales team will never be in front of a lead they can’t sell.

One customer to one company, once only.

Why are Watts Marketing the best out of all the lead generation companies for your sales team?

We have a symbiotic relationship with our clients, and when they succeed, so do we. We recognize that more sales equals leads.


We have a team of Directors with over 120 years of combined sales and marketing experience in the industry. We know how to get you a quality solar panel lead.


Our solar panel leads are the best in the industry because they’re built to convert and, after working with us once, you’ll see why sales leads from other lead generation agencies don’t compare.