Gas Boiler Lead Generation
Fill up your diary with high quality exclusive gas boiler replacement appointments
- No contract
- Pay as you go
- 20,000+ reviews
Who are Watts Marketing and why should you use their Gas Boiler leads?
Join us today and experience the benefits of our high-quality lead generation process!
Established Expertise
We've been filling diaries for UK heating installers since 2015. Boiler replacement is a volume trade, so we build campaigns to keep your board loaded week after week rather than to deliver one spike and then go quiet on you.
Expertly Created Campaigns
Our gas boiler campaigns are written by people who have run field sales teams themselves, so they aim at what a boiler rep needs to close: a homeowner on mains gas, an ageing system and a reason to sort it now. We fund the advertising behind it and take the enquiries direct, on search and on our own consumer sites. We never buy in a list, so the homeowner has chosen to talk to someone about a new boiler.
No Cold Calling
We do not cold call. Homeowners come to us because their boiler is unreliable, expensive to run or has already packed up, and our agents ring back to qualify them rather than to sell them anything. Your rep meets a household that has already decided the boiler is being changed and wants a price for changing it.
Quality Assurance
We qualify every booking before it is released to you. We check ownership, mains gas, the age and condition of the existing boiler, who will be present and how the homeowner intends to pay. Our own agents take those calls under live supervision, the recordings are reviewed afterwards by our QA team, and anything that falls short of the standard can be returned for credit.
How do we ensure your appointments are prepped for you?
Every lead is validated and matched, then booked, compliance-checked and delivered to you, all at the same time.
What’s guaranteed with our Gas Boiler Appointments?
Every appointment is held to a strict standard before it reaches your diary, so your team only ever speaks to genuine, qualified prospects who fit your business.
- Customer's details are correct, e.g. Name, Email, Address, Telephone Number(s).
- Customer is a homeowner.
- Property is connected to mains gas and has an existing gas boiler in place.
- Customer has confirmed the age and working condition of their current boiler.
- Customer wants a replacement boiler, not a repair, service or annual cover plan.
- Customer has no Bad Credit, CCJ's, IVA's or Debt Management.
- Customer is open to discussing finance or a monthly payment plan where it suits them.
- All homeowners and decision makers will be present at the appointment.
- Customer is looking to proceed within the next 6 months.
- Property is owner-occupied, not rented, a council property, or currently on the market.
Qualified Leads
We only book replacement jobs. Repairs, services and annual cover plans are the first thing our agents rule out, so your rep doesn't get sent to a homeowner who was only ever after a fix.
From there the agents work through the basics. They confirm the property is on mains gas with a boiler already fitted, take the age of that boiler and what's wrong with it, and check the house is owner-occupied rather than rented or council and isn't sitting on the market. They also establish that the homeowner wants the work done within six months and that everyone who signs will be at the appointment.
Payment is covered on the same call. Most boilers are bought on a monthly figure, so we ask how the homeowner would prefer to spread the cost and we screen for bad credit, CCJs, IVAs and debt management before the slot goes in your diary.
Exclusive Leads
Each gas boiler appointment we book has a single buyer. The homeowner's details don't end up in a rival's CRM, and your engineer isn't the third person that week pricing the same kitchen.
We can hold that line because of how the work is put together: we create the demand ourselves, our own agents qualify the homeowner by phone, and the booking is issued once. Nobody sells the enquiry to us first, so there is no earlier owner of that household still holding the record.
Optimised Leads
We judge a gas boiler campaign on how many boilers get fitted. The team tracks which channels, which adverts and which qualifying questions produced installs for you, then rebuilds the front end around the answer.
You also tell us where you want to work. Appointments are delivered in the regions and postcodes you cover, which keeps your engineers close to base and your diary built around the areas that earn you money.
Bookings drop straight into your diary, you can be live within three days of signing up, and there is no contract holding you there if the work doesn't perform.
Built inside regulated consumer brands.
Not in isolation. Operational reality.
We own every enquiry from the first click
We don’t just generate leads; we own the brand. Every process, from acquisition to handover, is shaped by real regulatory scrutiny.
Most lead generators never face the end consumer. Watts Marketing does. That means our systems are exposed to Trustpilot transparency and real customer feedback at national scale.
Frictionless Installer Integration
No gas boiler appointment leaves our building until our own agents have qualified it on the phone. What we are assessed on is the marketing and the phone work: DMA membership for how the data is handled, and the consumer-protection duties that come with TrustMark, Which? Trusted Trader and FCA regulation. Anything to do with fitting the boiler is registered to you.
Our leads integrate cleanly into your pipelines, ensuring:
- Reduced friction in the sales process
- Reduced fallout rates
- Reduced downstream compliance risk
Standards informing our design
Ethical, compliant marketing standards
Government-endorsed consumer protection
Independently assessed consumer trust
Rated Excellent by the homeowners we speak to
Finance pathways & consumer duty
Gas Boiler leads, straight answers
What Gas Boiler partners ask before they move supplier, answered plainly.
Your pipeline, packed in 3 days.
Exclusive, fully-qualified appointments, booked, never resold and dropped straight into your diary.
- Free setup
- No contract
- Cancel anytime