Watts Marketing is the UK’s largest exclusive lead-generation company, based in Norwich, Norfolk and operating since 2015. We specialise in the home-improvement sector, covering double glazing, solar PV, heat pump, gas boiler, spray foam insulation and conservatory roof. We generate fully qualified, GDPR-compliant leads and refer every one to a single company. We have booked more than 414,000 appointments, generated over £1.3 billion in partner revenue, and our directors bring well over a century of combined experience in direct sales.
The UK’s largest exclusive lead-generation company.
Based in Norwich, Norfolk and serving the whole UK. Since 2015 we’ve specialised in the home-improvement sector, generating fully qualified, GDPR-compliant leads and referring every single one to one company only.
We don’t sell the same homeowner twice. Every lead is exclusive: fully qualified, referred to one company only, and never passed on.
No cold calling. We reach genuinely interested homeowners through landing pages, flyer sites, questionnaires and targeted campaigns. Each one is then analysed, qualified and capitalised upon by an innovation-hungry in-house team whose directors bring well over a century of combined experience in direct sales.
We pride ourselves on customer satisfaction and the highest-quality, GDPR-compliant leads in the UK, because we know how much the value of every lead matters to your business.
The qualifying call is ours.
We fund the advertising, we own the consumer brands the enquiry arrives through, and our own UK call centre makes the qualifying call. Homeownership verified, credit screened, every decision maker confirmed as attending. Only then does an appointment reach your diary.

We work with the best direct-sales teams across six sectors.
Measured, not claimed.
What began in Norwich has grown into the UK’s largest exclusive lead-generation company, with conversion rates among the very highest in the United Kingdom today.
Your pipeline, packed in 3 days.
Exclusive, fully-qualified appointments, booked, never resold and dropped straight into your diary.
- Free setup
- No contract
- Cancel anytime