Solar PV Lead Generation
Fill up your diary with high quality exclusive solar panel appointments
- No contract
- Pay as you go
- 20,000+ reviews
Who are Watts Marketing and why should you use their Solar PV leads?
Join us today and experience the benefits of our high-quality lead generation process!
Established Expertise
Solar is where Watts Marketing started in 2015, and it has been central to the business ever since: 82,000+ solar appointments booked and £700M of revenue put through partner sales teams. We create the demand under our own name, and the consumer brand behind it is ours, so we know what a solar enquiry costs to create and what it takes to turn one into a seated appointment, because we pay for that ourselves every day.
Expertly Created Campaigns
The people who build these campaigns have run field sales teams themselves, so the questions our agents put on the phone are the ones your consultant would otherwise be asking at the kitchen table. Interest comes from our own consumer brands, from paid digital we fund ourselves and from search, where homeowners go looking for what a roof would do to their bill. We create every one of those enquiries ourselves, which is why exclusivity here is structural.
No Cold Calling
We do not cold call. Every homeowner has raised their hand first: filled a form in, asked to be called back, or already started working out whether their roof is worth doing. Solar takes weeks of thinking about, so an unsolicited call rarely gets anywhere. A household that has been reading about it for a fortnight behaves nothing like a number dialled at random, and your consultant will feel that inside the first two minutes.
Quality Assurance
Solar usually carries a funding conversation, so the screening goes further than ownership and interest. Our agents establish employment status and credit, confirm the electricity spend the system has to beat, check the roof is clear of obstructions, and make sure every adult who has to sign will be at the table. Our QA team reviews booked calls from the recordings, and any appointment that doesn't meet the brief can be returned for credit.
How do we ensure your appointments are prepped for you?
Every lead is validated and matched, then booked, compliance-checked and delivered to you, all at the same time.
What’s guaranteed with our Solar PV Appointments?
Every appointment is held to a strict standard before it reaches your diary, so your team only ever speaks to genuine, qualified prospects who fit your business.
- Customers details are correct, e.g. Name, Email, Address, Telephone Number(s).
- Customer is a homeowner.
- Customer has no Bad Credit, CCJ's, IVA's or Debt Management.
- Customer earns a minimum of £10,000 annually.
- Customer is Employed, Self-Employed or Retired.
- Customer is below 69 years of age.
- All adults in the property will be attending the appointment.
- Customer has no obstructions on their roof
- Customer spends at least £35pm on electricity.
- Property is not listed or in a conservation area.
Qualified Leads
Our agents run the checks that decide whether a solar job is worth a visit, and they do it on the phone before anything reaches your diary. They confirm the homeowner owns the property, that the roof is clear of the obstructions that would make a design unworkable, and that the household spends enough on electricity for a system to be worth having.
Funding is screened on the same call. Most solar sales run through a payment pathway of some kind, so employment status, credit and age are established before the booking rather than after your consultant has designed a system.
Our own UK agents do all of this on our own phones, and their answers travel with the booking. Your consultant opens the sheet already knowing the roof, the bill the system has to beat, and who will be sitting down with them.
Exclusive Leads
Every solar appointment we book goes to one installer. We never pass the same homeowner to a second company, so there is no copy of your enquiry sitting in a competitor's CRM an hour later. That works because we created the demand in the first place: it comes from consumer brands Watts owns, and our own agents qualify it before it leaves the building.
Exclusivity is worth more in solar than in most trades, because the sale takes weeks. Homeowners talk it over with family, work the monthly figure against the bill it replaces, and change their mind more than once. Add two other companies to that and the decision turns into a price comparison, which you win by giving margin away.
As the only consultant the household sees, you quote the system you designed at the price you costed it at, and you are not discounting to match a figure somebody else left on the table.
Optimised Leads
We don't judge a solar campaign on cost per enquiry. It is an easy number to move and it says nothing about what got installed. What we track is what happened afterwards: which appointments your consultant actually sat down at, which roofs survived design, and which orders held. Channels that produce enquiries but no installations get switched off.
Watts owns the consumer end of this rather than briefing an agency, so your feedback has somewhere to go. Tell us what you are seeing on show rate and order value and we change the targeting and the questions our agents ask on the phone.
For your team that shows up as fewer long drives to a roof that was never going to work, and enough forward volume to plan your install slots against.
Built inside regulated consumer brands.
Not in isolation. Operational reality.
Parent company of the brand homeowners meet
We don’t just generate leads; we own the brand. Every process, from acquisition to handover, is shaped by real regulatory scrutiny.
Most lead generators never face the end consumer. Watts Marketing does. That means our systems are exposed to Trustpilot transparency and real customer feedback at national scale.
Frictionless Installer Integration
Our consumer-facing solar brand works inside the same compliance environments as accredited solar installers, including the EPVS and HIES frameworks.
Our leads integrate cleanly into your pipelines, ensuring:
- Reduced friction in the sales process
- Reduced fallout rates
- Reduced downstream compliance risk
Standards informing our design
Ethical, compliant marketing standards
Government-endorsed consumer protection
Independently assessed consumer trust
Rated Excellent by the homeowners we speak to
Finance pathways & consumer duty
Ensuring performance validation
Consumer protection for installers
Solar PV leads, straight answers
What Solar PV partners ask before they move supplier, answered plainly.
Your pipeline, packed in 3 days.
Exclusive, fully-qualified appointments, booked, never resold and dropped straight into your diary.
- Free setup
- No contract
- Cancel anytime