UK lead generation that ends in a booked appointment.
Watts Marketing is a UK lead generation company for home improvement installers, and what you buy is not a lead. It is a confirmed appointment in a rep’s diary: we create the homeowner enquiry through our own consumer brands, qualify it by phone from our own UK call centre, and give it to one company. Yours.
Pay as you go. No contract, no tie-in, no minimum. Live in three days, anywhere in the UK, and anything that doesn’t stand up comes back for credit.
- 3 days
- To go live
- 100%
- Exclusive
- 20K+
- Reviews
From our advert to your diary, we own every step.
We run all four steps ourselves: the advertising that creates the enquiry, the brand it arrives through, the phone call that qualifies it and the booking that lands in your diary. That is the whole reason we can be specific about what arrives, and it is the reason we can be held to it.
- Step 01
We create the demand ourselves
The homeowner comes from advertising we pay for and from consumer brands we own. We fund the campaign, we own the brand the enquiry arrives through, and the household is ours from the first click.
- Step 02
Our own UK call centre qualifies it
Every enquiry is spoken to by phone, by our own staff, before it is allowed to become an appointment. That call is where ownership is verified, credit is screened, genuine intent is established and the household is confirmed as one your rep can actually sell in.
- Step 03
It lands in your diary as a booking
You get a date, a time and an address. Not a name and a number to chase. Volume runs continuously rather than in campaign bursts, so a diary can be staffed against it week after week.
- Step 04
If it doesn’t stand up, send it back
Appointments that don’t go ahead, or that fall short of the standard we sold you, come back for credit. It is a returns policy rather than a claims process. It exists because the alternative is arguing with partners about bookings we should never have sent.
It has run this way since 2015 and currently books 2,000+ appointments a week across the business: 414,000+ in total, and over £1.3 billion of partner revenue behind them.
“Qualified” is a checklist, not an adjective.
Everybody selling leads uses the word, so it has stopped meaning anything. Here is what it means before one of ours reaches you, established on the phone, by a person, on every single enquiry:
- The homeowner genuinely owns the property. Verified on the call, not assumed from a form field.
- Credit screened, so affordability isn’t the thing that kills the sale on the doorstep.
- Real interest in the work confirmed, not a curiosity click and not a price check.
- Every decision-making adult confirmed as attending. This is the one that saves wasted evenings.
- The property isn’t listed or in a conservation area where the installation would be restricted.
Each trade then adds its own screen on top: mains gas for a boiler, an unobstructed roof for solar, a loft that can actually be surveyed for spray foam. It is considerably more work than forwarding a form fill, and it is why appointments booked this way convert at 30–40% where a warm lead converts at 5–10%.
Nobody else can sell you this homeowner, because nobody else has them.
Exclusive is the most over-claimed word in this industry. For most suppliers it is a policy, something they promise not to do, which means it is something they are technically able to do. For us it is a description of the plumbing.
Watts owns the consumer-facing brands that generate the enquiry and runs the campaigns that feed them. Our own UK call centre makes the qualifying call. We hold that household from the first click to the booking, and we place it once.
Which is why you are not being asked to take a clause on a terms page on trust. You are being told who created the enquiry, who spoke to the homeowner and where the appointment goes.
More on how the company is built: about Watts Marketing.
Terms written so you can stop.
Nothing here needs a year of your marketing budget to find out whether it works. Buy a fortnight of appointments, count what got sat and what got signed, and decide from there. If you have been burned by a twelve-month lead contract before, this is the part that matters.
Pay as you go
You buy appointments. There is no retainer, no platform fee and no setup cost sitting underneath them.
No contract, no minimum
No tie-in and no monthly commitment. Turn the volume up when you take on reps and off entirely in a quiet month.
Flexible returns
Appointments that don’t go ahead, or that fall short of the standard, are returned for credit.
Live in 3 days
Onboarding is deliberately light. Tell us the sectors and the postcodes you want and bookings start landing.
Coverage is UK-wide, so testing a region you don’t currently cover is a conversation rather than a project.
Six trades, six different screens.
The qualification floor above is the same everywhere. What changes by trade is the question that decides whether an appointment becomes an order, so each sector runs its own script, its own accreditations and a ten-point screen that is ten different points. Below is the shape of each one. The sector page sets out the full screen, the volumes and the accreditations behind it.
Double glazing leads
A house or bungalow they own, a replacement rather than a third price, proceeding inside six months, and every decision maker in the room.
Solar panel leads
Credit and income screened so finance holds, an unobstructed roof, and an electricity spend that makes the numbers work before anyone drives out.
Heat pump leads
The system and fuel they burn today, their EPC rating and insulation, external space for the unit, and grant eligibility framed honestly on the call.
Gas boiler leads
On mains gas with a boiler already in place, age and condition confirmed, wanting a replacement rather than a repair, a service or a cover plan.
Spray foam insulation leads
A loft that can be accessed and surveyed, sound timbers, no foam already up there, and the mortgage-lender question raised on the phone rather than at the door.
Conservatory roof leads
An existing polycarbonate or glass roof, a base and frames sound enough to carry a replacement, and a year-round room as the goal rather than a patch repair.
Utility switching and anything bespoke we handle on enquiry rather than as a productised sector. Ask us about a sector we don’t list.
Your pipeline, packed in 3 days.
Exclusive, fully-qualified appointments, booked, never resold and dropped straight into your diary.
- Free setup
- No contract
- Cancel anytime